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SHOPPERS are going wild for a luxurious gadget designed to keep you warm in the winter months.
Costing just 4p an hour to run, the plush device has a slew of special features.
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The Snuggle Up Electric Warming Throw from Dreamland is designed to keep you both warm and comfortable.
It comes in a glamorous pink colour and heats up in just five minutes.
There is also a detachable control device which allows you to adjust the temperature of the blanket without getting out of bed.
Also, there are auto safety features which can limit how hot the throw can get.
One of its key features is the automatic shut off timer which turns the blanket off after one hour, three hours or nine hours.
The throw is also incredibly cheap to run, costing just 4p an hour – calculated using the average electricity unit rate in the UK for the period of 1 October to 31 December 2025 is 26.35 pence per kilowatt-hour.
Washing the blanket is easy too, as it is both machine washable and tumble dryer safe.
Even better, Dreamland has slashed the cost of the product from £69.99 to £29.99.
The product description on the website says: “Dreamland’s best-selling throw offers the ultimate in luxury, perfect for relaxing on the sofa while being cocooned in warmth under the heated throw.
“It’s great for taking the chill away, providing comfort when you’re feeling under the weather, or simply in need of some warmth and relaxation.
“This versatile throw is ideal as a gift and a must-have addition to any student’s essentials for university. It’s perfect for snuggling under while studying or unwinding.”
Shoppers have gone wild for the product, with many taking to the Dreamland website to leave glowing reviews.
One happy customer wrote: “This is such a useful product.
“I have one and bought another for my elderly mum as an early Christmas present.
“It’s easy to use, lovely and warm and she is absolutely delighted with it.”
Another said: “I already have the larger size of heated throw by Dreamland which I use on the sofa and if I go for a nap.
“I bought this one because it is smaller and therefore more easily manoeuvred on the armchair in my study.
“The pink colour was chosen just for a bit of fun. The throw is easy to use – the six heat settings give a great deal of flexibility and allied with the choice of 1, 3 or 6 hour timers, it’s a marvellous product.
“Last year, being able to use the larger throw enabled me to leave the heating off till well into November.”
The news comes after an Aldi anti-condensation gadget went viral.
The Unibond Aero 360° Refills absorb the extra moisture from the air and also prevent unpleasant smells.
Costing just £5.49, each refill lasts up to three months.
It also has a “wave-shaped surface” to enhance air exposure, as well as ultra-absorbing active crystals to prevent damp.
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