Sephora Black Friday 2025: what to expect this November

SEPHORA’s Black Friday deals are expected to offer huge savings across the hottest beauty products on the market.

The November deals run across leading beauty retailers, from hair care to skincare, make-up cosmetics, body care, and fragrance.

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Sephora Black Friday sale

Brands such as Sol de Janeiro, NARS, and Kayali have been known to be reduced in the Sephora Black Friday sale, so it’s a great time to stock up on must-have items.

The annual mega-sale is perfectly timed for shoppers to make a start on Christmas gift shopping lists for loved ones.

Sephora launched its first UK store in 2023, so we expect many Black Friday deals will be available in-store as well as online this November.

So, if you plan to take advantage of any upcoming savings, read on for our guide to making the most of this year’s Black Friday deals.

When is Black Friday 2025?

This year, Black Friday takes place on November 28.

However, some retailers start dropping their prices ahead of the day itself, and Sephora is one of them, so it’s a good idea to keep an eye out for any early Black Friday offers.

Is Sephora taking part in Black Friday this year?

Yes, Sephora is planning on participating in this year’s Black Friday event.

According to the retailer’s dedicated Black Friday page, ”the early bird gets the best beauty deals,” so make sure to prepare your wishlist ahead of the official date.

You can also get ready for the sale by signing up for Sephora’s waitlist – you’ll be alerted as soon as the best Black Friday deals drop.

Sephora offers a huge range of products from top brands like Chanel, Benefit, Bobbi Brown, Viktor & Rolf, L’Oreal, and many more.

It’s also a great destination if you are after the brands going viral on social media, like Selena Gomez’s Rare Beauty and REFY.

When does Sephora’s Black Friday sale start?

Sephora is expected to start dropping prices across its site ahead of the official Black Friday date.

Some retailers who launch their Black Friday sale early may wait until the actual Black Friday event to slash prices even further.

We anticipate Sephora will do the same, and reduce prices, offer limited edition deals, and launch flash sales as November 28 draws closer.

In the meantime, we suggest you sign up for Sephora’s newsletter to stay ahead of the curve and not miss out on Black Friday deals as well as other discounts throughout the year.

When does Sephora’s Black Friday sale end?

Typically, Black Friday sales end at midnight on Cyber Monday.

Some retailers may continue their sales into December, but it all depends on the retailer, the brands, and the stock available.

One word of advice: if you see a bargain buy in the Sephora Black Friday sale that you fancy, don’t wait around.

Whilst some retailers will price-match deals from Sephora, it’s still worth shopping around to make sure it’s the best possible price.

What to expect from Sephora’s Black Friday sale 2025

Based on previous years, we expected to see significant discounts across most of Sephora’s makeup, haircare, skincare, perfume, and wellness lines.

In previous years, the retailer has offered up to 50% off select items, and we’re expecting this year to follow suit.

You may even be able to score some discounts on coveted items like the Sephora advent calendar and beauty boxes, which offer great value for money anyway; however, extra savings tend to sell out very quickly.

This Black Friday sale is ideal if you’re getting a jump on all your Christmas shopping or just looking to treat yourself.

What was in Sephora’s sale last year?

We’ve whittled down the best beauty deals from last year’s Sephora Black Friday sale below.

• Sol de Janeiro Cheirosa 62 Mist, £20.40 (was £24) – buy here
• Clinique Take The Day Off Cleansing Balm, £26.95 (was £32) – buy here
• Armani Luminous Silk Foundation, £39.10 (was £46) – buy here
• Uklash Eyelash Serum, £30.40 (was £38) – buy here
• Urban Decay All Nighter Setting Spray, £21.35 (was £28) – buy here
• Clinique Almost Lipstick – Black Honey, £19.95 (was £24.50) – buy here
• Rare Beauty Soft Pinch Tinted Lip Oil, £18.95 (was £20) – buy here
• La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ Sun Cream, £15 (was £20) – buy here
• La Roche-Posay Cicaplast Baume B5+, £8.70 (was £10.90) – buy here

When is Cyber Monday 2025 and is Sephora taking part?

Cyber Monday is traditionally the online-only continuation of the Black Friday sales, although nowadays physical stores often take part too.

It comes right after Black Friday, which means this year, it will land on Monday, December 1.

Retailers sometimes offer even lower prices or exclusive deals on Cyber Monday, but there are no guarantees, especially if you want to buy a very popular product that usually sells out fast.

We’re expecting some great Cyber Monday deals from Sephora based on past years, but we’ll have to wait and see closer to the official date.

How much does Sephora’s shipping cost?

Sephora offers free standard tracked delivery on all orders to the UK on orders over £20 and free signed-for delivery when you spend over £200.

The retailer also offers a Click & Collect option (£3.95 per order or free over £20) and a Premier shipping service, which provides shoppers with 12 months of free next-day deliveries for £9.95.

Premier delivery is free for MySephora Gold members.

For orders under £20, standard delivery costs £3.95.

Does Sephora offer any other discounts?

Yes, Sephora’s offers page is packed with deals, discounts, and free gifts.

The beauty giant also offers student discounts through the UNiDAYS and Student Beans platforms, and you can score exclusive offers by signing up for the Sephora newsletter.

For items that you purchase on a regular basis, it might be better value to opt for Sephora’s subscribe and save discounts.

Shoppers who create an account with Sephora can also pick two brands to get 10% off all year round, for life.

Are Sephora and Feel Unique the same thing?

Some may wonder if Sephora and Feel Unique are the same retailer; however, Sephora has been a longstanding beauty retailer and has recently returned to the UK after 20-plus years, while Feel Unique launched in 2005.

Sephora bought Feel Unique in September 2021, and from October 17, 2022, the Feel Unique website became sephora.co.uk.

Sephora took over from the Feel Unique brand, bringing its huge product range to UK shoppers.