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- Victor Osimhen has joined Moniepoint as a brand ambassador, aligning with their “Made for Your Progress” campaign
- The leading financial institution aims to support Nigerian individuals and businesses, with Osimhen expressing excitement
- The company also launched the maiden Monieball 5-A-Side football competition for Nigerian universities, starting on October 8
Nigerian international Victor Osimhen has joined the Moniepoint family as a brand ambassador, as the company continues with its new “Made for Your Progress” campaign.
The leading financial institution emphasised its commitment to supporting individuals and businesses in Nigeria and opted to sign the Super Eagles striker.
Victor Osimhen’s journey from humble beginnings to football stardom is a true ‘grass-to-grace’ story, having grown up in the slums of Lagos.
Source: UGC
The 2023 CAF Player of the Year earlier recounted selling water and bread in traffic around the Olusosun area of Ojota.
The 26-year-old expressed excitement as he linked up with the brand, saying the idea will inspire millions of Nigerians. Osimhen said via Moniepoint:
“My journey has always been about believing in progress, no matter the challenges.
“That is why I am proud to be associated with Moniepoint, a brand that truly supports people’s dreams and celebrates their wins, big or small.
“Together, we will inspire millions of Nigerians to keep striving for more.”
Monieball football 5-A-Side
It comes at a time when the company unveiled the maiden edition of Monieball football 5-A-Side for universities in Nigeria.
The football competition will see no fewer than eight tertiary institutions clash for silverware, marking Moniepoint’s contribution to the development of sports in Nigeria.
The participating teams include University of Ilorin, University of Uyo, Abia State University, University of Calabar, Adekunle Ajasin University, University of Ibadan, Federal University of Agriculture, Abeokuta, Federal University and Federal University Oye Ekiti.
It adopts a two-group format, as the top two teams in each group will then proceed to the knockout phase of the competition.
Speaking ahead of the Monieball 5-A-Side Competition scheduled to start at Unilorin on October 8, the director of content, Obinna Okerekeocha, told Legit.ng:
“We hope to have a very good outing. Moniepoint is focused on excellence and also focused on continuity.
“For us, everything is data-driven. We are trying to launch a new campaign because at the end of the day we are trying to bring cutting-edge products to the market.
“In grassroots football, what we’ve done is to get all critical stakeholders involved in a room and have a conversation and say ‘we want to partner with you to make this happen.”
“Yes, we are a big brand, but we need you to make this a reality, and I think that the success of doing anything at the grassroots level is actually around collaboration, carrying people along.
The head of brand, Anastacia Igbokidi, added via Thisday:
“We want to take football as our key platform, and so we’re starting out. We started with the partnership with Victor Osimhen because he inspires a lot of young Nigerians.
“He inspires with his story. And then we’re coming with our own five-a-side tournament. We also have something that will be unveiled in a few days.
Source: Getty Images
How Legit.ng honoured Moniepoint
Legit.ng earlier reported that in 2024, Moniepoint processed over $22 billion in transactions, reaching millions of small businesses and market traders who operate outside the traditional banking system.
Tosin Eniolorunda, CEO of Moniepoint, has been transforming Nigeria’s informal sector.
Source: Legit.ng
