- Sportswear company Hiracer to reward Nigerian gold medalists with ₦45 million at the World Championships
- 100m hurdles star and Nigeria’s medal hopeful Tobi Amusan clocked 12.53s to reach the semifinals on Sunday
- More Nigerian athletes will be in action as Kanyinsola Ajayi and Israel Okon compete in the men’s 100m semi-finals later
Nigerian athletes at the 2025 World Athletics Championships in Tokyo have more than medals to chase.
The Athletics Federation of Nigeria (AFN) has announced that medal winners will receive significant financial rewards, thanks to a new partnership with global sportswear company Hiracer.
Source: Twitter
AFN President Tonobok Okowa confirmed that Hiracer will pay $30,000 (₦45 million) for every gold medal, $20,000 (₦30 million) for silver, and $10,000 (₦15 million) for bronze.
“This same company said they would give any gold medallist $30,000, silver medallist $20,000, and bronze medallist $10,000. So they should concentrate, work hard and try to win, and then they will win their money,” he told PUNCH.
With 20 Nigerian athletes currently competing in Tokyo, there’s plenty at stake.
Big money on the line for Team Nigeria
For Nigerian athletes, the World Championships are no longer just about pride. The new cash rewards could be life-changing, providing financial motivation.
The AFN President emphasised that the deal with Hiracer was part of efforts to boost morale and give athletes a reason to push even harder.
This means a gold-medal run by stars like Tobi Amusan could see them smiling all the way to the bank with a ₦45 million monetary prize.
Tobi Amusan leads Nigeria’s medal charge
Tobi Amusan, Nigeria’s top medal hopeful, has already set the tone for Team Nigeria’s campaign.

Source: Getty Images
The reigning world record holder breezed through heat 6 of the women’s 100m hurdles with a time of 12.53 seconds, advancing to the semifinals with ease, Complete Sports reports.
Her performance sparked optimism among fans who are eager to see her reclaim the world title she won in 2022.
A repeat victory would mean not just another gold medal for Nigeria but also a significant cash boost for Amusan.
Other Nigerians in action
While Amusan grabbed the headlines, other Nigerian athletes have been busy in Tokyo.
National hammer throw champion Oyesade Olatoye produced a season’s best throw of 68.82m but narrowly missed the final, placing 21st overall.
Attention now shifts to the men’s 100m semi-finals, where Kanyinsola Ajayi and Israel Okon will be on the track. Both sprinters will look to qualify for the final and keep Nigeria’s medal hopes alive.
With more events ahead, Nigerian fans will be watching closely to see who steps up to claim the podium spots, and the millions that come with them.
AFN explains why kits were delivered in nylons
In a related development, Legit.ng reported that AFN President Okowa informed the general public that issues surrounding the competition kit for the World Championship were a distraction from the athletes.
The Vice President of the Confederation of African Athletics (CAA), said the athletes were briefed about the new kits and accompanying benefits from the sponsors to those with podium finishing before Tobi Amusan’s video went viral.
Source: Legit.ng