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MEGHAN Markle has unveiled the latest rosé from As Ever after the rapid sell-out of the previous vintage in under an hour.
The Duchess of Sussex‘s new rosé has to be bought in bulk and only comes in creates of three, six or 12.
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Drinkers are now also getting less bang for their buck with the booze containing one per cent less alcohol than its predecessor.
The 2024 Napa Valley Rosé costs a whopping $90 (£70) for three bottles, $159 (£124) for six and $300 (£234) for a dozen.
The wine has an alcohol content of 13.5 per cent – slightly lower than her previous rosé at 14.5 per cent, which is considered high for this style of wine.
A short video on Meghan’s Instagram stories shows her picking up the 2024 vintage from a counter with pink flowers and two other bottles.
She then tilts it to show the date of “August 4, 2025” – handwritten on the side – before placing it back and giggling.
Meghan is then seen opening a bottle of the new vintage.
“Here we go!” She says as she pops the bottle open.
The text over the video reads: “Here we go! First bottle off the line! Toasting to a beautiful day. Our Napa rosé is live @aseverofficial.”
A newsletter from As Ever announced: “It’s here — our 2024 Napa Valley Rosé.”
“With a graceful blush hue, the 2024 Napa Valley Rosé evokes the same effortlessly elegant notes of our debut vintage: delicately balanced, with soft notes of stone fruit, a gentle minerality and a lasting finish,” it continued.
“Reminiscent of the finest Provencal styles, this thoughtfully crafted blend is perfect for summer’s end. Cheers!”
The release comes just one day after the Duchess of Sussex celebrated her 44th birthday.
As Ever announced in a birthday email newsletter on August 4 that the new rosé would go on sale the following day.
The launch follows the rapid sell-out of Meghan’s 2023 Napa Valley Rosé, which was first restocked on June 20 and sold out within an hour on July 1.
Meghan shared the good news on Instagram, writing at the time: “Our shelves may be empty, but my heart is full!”
That vintage became available on Princess Diana’s birthday, which also marks the anniversary of when Meghan and Prince Harry first began talking in 2016.
The previous rosé was priced at $30 (£21) per bottle, with packs of three for $90 (£65), a half case for $159 (£115) and a full case for $300 (£218).
Meghan Markle officially announced the launch of As Ever in an Instagram video on February 18.
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